"With great diligence and persistence I succeeded in
producing something far superior to the Champagne
sparkling wines known so far," wrote József TÖRLEY In
1882, when he decided to put the knowledge he had
acquired in Reims to use in his own country. He found an
ideal place for the production of sparkling wine in
Budafok. Just as in the Champagne region, the home of
sparkling wine, cellars carved out of limestone ensured
the steady temperature essential for making good quality
sparkling wine. French specialists installed the winery
and Louis François who worked as cellar master until he
set up his own business, was also of French origin.
József TÖRLEY proved outstanding not only as a
businessman but also as a winemaker. He continuously
developed his winery and the production technology. He
introduced refrigerative disgorging in Hungary. By the
turn of the century his plant was the most up-to-date
sparkling wine cellar in Hungary. At the Millennium
Exhibition held in 1896 the TÖRLEY cellars already had
the proud title of "suppliers to the imperial and royal
court" and their sparkling wines were featured as the
pride of the Hungarian industry. By the beginning of the
20th century TÖRLEY sparkling wine was commonly known as
"Hungarian sparkling wine" and vied in popularity with
the Pest operetta. The name was identified with the
heady drink served in hotels, cafés, restaurants, dance
halls and bars everywhere. Evidence of this is found on
the lavishly decorated menu cards and bill pads, which
have also appeared on postcards.
In 1907 the winery celebrated its 25th anniversary. By
then TÖRLEY sparkling wines were known from America to
Australia. The firm had warehouses in Hamburg, Berlin
and Copenhagen. But the greatest recognition of all was
that by then TÖRLEY had become a popular drink in Paris
as well. TÖRLEY sparkling wines had conquered the world!
In the 1910's the winery's output reached 2 million
bottles. One stage in the TÖRLEY story came to an end in
1944 when a bomb hit the main building.
After the war, until the nationalization in 1950 the
winery vegetated in a lifeless state with only four
employees. Since then it has risen from the ashes like a
phoenix and won back its leading position on the
Hungarian sparkling wine market, with it's 11-12 million
bottle production per year and a close to a 40% domestic
market share.
For more than a hundred years now TÖRLEY sparkling wines
have represented tradition and quality and remain
popular in Hungary and throughout the world.